Store/Shop

The store will serve as a central hub for players to purchase various items, currencies, and cosmetics to enhance their gameplay experience.

Store Features

1. Premium Currency Sales

   • Fixed Amounts: Offer premium currency in fixed amounts (e.g., 100, 500, 1000 units).

   • First Purchase Bonus: Double the value of the first purchase to incentivize initial spending.

2. Monthly Currency Subscriptions

   • Subscription Model: Offer a monthly subscription that provides a steady stream of premium currency.

   • Low Spender Encouragement: Make the subscription affordable to encourage even low spenders to participate.

3. Premium Battle Pass

   • Standard Tier: Provides regular rewards as players progress through the battle pass levels.

   • Premium Tier: Provides additional premium rewards as players progression through the battle pass levels.

   • Higher Tier Purchase: Offers an early 10-level boost in addition to the premium tier rewards.

4. Special Packages

   • One-Time Deals: Offer special packages with various progression currencies at a discounted rate.

   • Account Progression Milestones: Unlock one-time offers when players reach specific milestones in their account progression.

5. Time-Limited Offers

   • Achievement-Based Offers: Present time-limited offers upon reaching in-game achievements to create a sense of urgency.

   • Low Spender Value: Keep price low to encourage engagement with the system, advertise the high value of the limited sale.

6. Skins and Cosmetics

   • Cosmetic Items: Offer a variety of skins and cosmetic items that do not affect gameplay but enhance the visual appeal of characters and equipment.

7. Progression Rewards

   • Event Tokens: Allow players to earn event tokens through PVE missions and PVP engagements.

   • Token Store: Use these tokens to purchase progression rewards, encouraging active participation in events.

User Interface (UI) Design

• Intuitive Layout: Ensure the store menu is easy to navigate with clear categories and search functionality.

• Visual Appeal: Use high-quality art and animations to make the store visually engaging.

• Feedback Mechanisms: Provide visual and audio feedback when items are purchased to enhance the sense of reward.

Best Practices

1. In-App Purchases (IAP)

   • Value Proposition: Ensure that premium items offer significant value without making the game overly pay-to-win.

   • Pricing Strategy: Use a tiered pricing model to cater to different spending levels, from small microtransactions to larger bundles.

2. Retention Strategies

   • Daily Rewards: Implement a daily login bonus that can be purchased for free in the shop to encourage regular engagement with the shop.

   • Limited-Time Offers: Create a sense of urgency with time-limited deals and exclusive items.

   • Progression-Based Unlocks: Unlock new items and store features as players progress through the game to keep them motivated.